Issue 2:2 | Excerpt
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Ezaki Glico's Mental Balance Chocolate GABA

Many of us believe in and have experienced the calming decadence
of chocolate, but Ezaki Glico, one of Japan’s leading confectionery
and nutritional food companies, is taking this to new depths by
developing innovative products through the lens of science. One such
product, Glico’s Mental Balance Chocolate GABA—so called because
it contains Gamma-aminobutyric acid, a naturally existing amino acid
that helps regulate the central nervous system in the human body—is
specifically designed to aid in stress reduction and relaxation. Pop a
piece of GABA chocolate in your mouth, and in less than an hour
you're likely to improve your mood and feel more relaxed.

If the name Ezaki Glico sounds familiar, you’ve probably spent some
time in Japan. They are the company behind Pocky, the chocolate-
covered biscuit sticks ubiquitous throughout the country’s super-
markets, convenience stores, and newsstands. Ezaki Glico is also
known for popular mass-market chocolates like Aromamo, a milk
chocolate mixed with micro-ground coffee and Carré Noix, individual
chocolate squares filled with praline and slices of almond and
macadamia. Yet of all its products, Ezaki Glico’s Mental Balance
Chocolate GABA is one of the most innovative in decades.
Considering the science behind it, some might even call it
revolutionary. | CONTINUED



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